Skip Navigation

Beginning Farmer Business Planning

Fact Sheets


Rutgers Cooperative Extension provides simple, straightforward business plan videos, that provide insight and education in developing an agricultural business plan for your farming enterprise.

  1. Why Farms Need an Online Presence »

    With today's internet savvy customers, having an online presence is essential.

  2. Goals and Objectives »

    Clearly define what the business is aiming to accomplish by writing out your goals and objectives.

  3. Mission Statement »

    Why should someone choose your business? Write a mission statement to use as a tool to attract customers to your business.

  4. Executive Summary »

    Show investors that your farm business concept is unique and possible and get that funding.

  5. Tips »

    Learn some simple and effective ways to improve your online presence.

  6. Marketing Plan »

    Develop a detailed plan that describes your products, how and when you will market them and to whom.

  7. Management & Organizational Plan »

    Use this plan to describe who manages your farm and employee positions and how they contribute to the success of your farm.

  8. Financial Plan »

    Illustrate your ability to be profitable and repay your investor.

  9. Ownership Structure »

    Learn about the different types of ownership and legal structures for your business.

  10. Productions and Operations »

    Use this plan to help you decide what to grow and how to grow it.

  11. SWOT Analysis »

    Reduce your risk by completing a SWOT analysis of your business.

  12. Cost Accounting »

    Learn how to calculate profit for your business.

  13. Business Description »

    Learn how to write a business description for your farm enterprise.