A focus group is a unique method used to gather information from a clearly defined target audience. This type of assessment, different from impact or needs assessments, is often used to determine program direction and focus. You must follow a set process and questions, while orienting the participants with clear and direct introduction. The following resources provide information on conducting focus groups.
Focus Group Fundamentals (PDF)
This fact sheet by Kathlene Larson, Nancy Grudens-Schuck and Beverlyn Lundy Allen, University of Iowa, describes fundamental aspects of focus groups by distinguishing them from familiar research tools. 2004.
Using Focus Group Interviews for Planning or Evaluating Extension Programs
This fact sheet by Glenn D. Israel and Sebastian Galindo-Gonzalez, University of Florida IFAS Extension, offers an overview of focus group interviews and suggestions for conducting such interviews. 2012.
Guideline for Conducting a Focus Group (PDF)
This guide by Elliot and Associates, outlines details for conducting a high quality focus group. Also included are step-by-step instructions for making sense of all the information collected in the groups. A practical approach with clear and useful examples. 2005.
Conducting A Focus Group
This webpage by Glenn Blank, Lehigh University, summarized the "before, during and after" stages of using a focus group. Complies work by others into a clear and concise how-to guide.
Can You Call It a Focus Group? (PDF)
This fact sheet by Kathlene Larson, Nancy Grudens-Schuck and Beverlyn Lundy Allen, University of Iowa, compares and contrasts focus groups with other discussion groups and role of each. A good tool that helps clarify the role and purpose of various group discussions. 2004.