Developing a Mission Statement for Your Agricultural Business

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One of the most important and often overlooked components of a successful farm business plan is the organization’s mission statement. Every farmer has a unique philosophy and set of circumstances which steer their business decisions, whether it is a production method, such as organic farming, a specific commodity such as livestock or vegetable farming, or a target market such as local or high-end consumers. These unique circumstances help to craft the focus and future direction of the business and provide the basic information that can ultimately help develop a viable farm business plan.
mission statement; agricultural business; goals; standards
Publication Number:
Robin Brumfield
Stephen Komar
Brian Schilling
Rutgers NJAES Cooperative Extension
Date Published:
Number of pages:

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  1. Rutgers
  2. Executive Dean of Agriculture and Natural Resources
  3. School of Environmental and Biological Sciences