New Jersey's rural, urban and suburban populations requires accurate and sound management information on issues related to home horticulture (lawn and garden care, pest control, nutrient use, sound cultural methods), and household, structural and human-health pest management (termites, carpenter ants, ticks, bed bugs, mosquitoes, etc.). This audience purchases and utilizes the products of our agricultural sector (nursery, floriculture, etc.) as well as the services provided by lawn care companies, landscapers, pest control operators, etc. In addition to residential clientele, municipalities and other managers of public lands, including schools, parks and recreation areas, require information on maintenance of these purchased commodities and public lands. Rutgers New Jersey Agricultural Experiment Station (NJAES) Cooperative Extension is the premier educational resource to assist this clientele. Rutgers Cooperative Extension must continue to remain relevant, timely, proactive and forward thinking, and must determine or reconfirm its current strengths, weaknesses and capacity before we can develop effective future efforts that meet the needs of this large segment of our public.
The needs of this large audience will continue to increase over time as NJ reaches complete build-out in the next 25 years. This audience has traditionally been a second tier program by Rutgers Cooperative Extension. They will be recognized as important as the agriculture industry. The numbers of clientele and the value they bring through purchase of products and use of services from the agricultural and horticulture industry should be more appreciated, as should their potential role in advocacy for the New Jersey Agricultural Experiment Station. Rutgers Cooperative Extension will meet local needs through County Rutgers Cooperative Extension faculty and staff, while participating in regional and state-wide programs. Rutgers Cooperative Extension specialists and NJAES researchers will provide leadership and support to county faculty and staff in programming. Additional hires must be made to expand the range of expertise that Rutgers Cooperative Extension currently has in several of these areas. Reorganization and prioritization of Rutgers Cooperative Extension programs, personnel and commitment to this area will occur.
Individuals will gain awareness, knowledge, skills related to:
Educated youth and adult clientele, both professional and residential, will utilize their newly gained knowledge and skills to implement and make changes such as:
New Jersey's residents will reside, work and play in a healthy, safe, and sound environment -- in their homes, gardens, schools, parks and workplaces.
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